Last fall, I wrote a small story about the starting efforts of Union Railway, the Abu Dhabi government-owned company which was building the first-ever rail system in the country. For Gulf Business magazine this month, I wrote a larger story about updating the project both here and in other parts of the Gulf. Union renamed itself: “Etihad” is Arabic for “union.” (Yes, that’s also the name of Abu Dhabi’s airline. I wonder what branding executives would say. Consistent or confusing?)